Zero-Click Search: How to Reach Position Zero

The way users look for information on search engines changes over time. What has remained the same for 23 years is the way users absorb the information they find. They skim and scan the mass of results in order to filter out the information that is most relevant to them as quickly as possible.

Therefore, new ways are constantly being developed to provide users with answers to their search queries quickly and with as little effort as possible. One of these possibilities is zero-click search results, in which the user’s search queries are answered directly in the SERPs. Their relevance for online marketing is beyond question. According to a study by the click analysis service Jumpshot in June 2019, more than 50% of all search queries in Google did not result in a click on an organic or paid search result – and the trend is rising.

What is Zero Click Search?

Zero-click searches or no-click searches are search queries that are answered directly on the first search result page (SERP) by Google – a Google SEO “position zero”, so to speak. The search results page is designed in such a way that the user is shown the most relevant information below the paid search results and above the organic search results. This result is called a zero-click search result. This eliminates the need for the user to click on a further page.

What are the advantages of zero-click search results?

Zero-Click Search Results offer you enormous advantages even without clicking on your website. Your content will receive a lot of attention thanks to its prominent placement next to or above the regular search results. You pass on relevant information to the users, thus creating trust outside of your website and thereby increasing your profile as an expert in this field.

What types of zero-click search results are there?

Zero-Click Search Results are Enhanced Search Results that are displayed in the search results through various SERP features. These include, for example.

• Instant Answers
• Featured Snippets
• FAQs
• Knowledge panel
• Calculators
• Definitions
• Map

Depending on the type of query and the data found on the website by Google, these elements will be broadcast in the SERPs accordingly.

What do I have to do so that my content appears as a zero-click search result in the search results?

Search engines like Google pull the zero position results from your website content. In order for your content to be displayed correctly as SERP features in the search results, it must be available as structured data in your page source code and marked accordingly.

Would you like to expand your zero-click search results and need support with the implementation? We are pleased to help you!